Clicks Be Gone: AdTech Disrupter Moat Raises $12M Series B From Mayfield, Others

Ad-tech may not be the most obvious face of digital advertising, but in a world in which the role of big data is getting ever more essential to how things work, it is taking up an increasingly important role. One sign of that comes from the funding that ad-tech players are getting in this space: today, ad-tech startup Moat announced that it has picked up a $12 million investment led by the Mayfield Fund and including existing investors. The Series B investment takes the total amount invested in the company to $16.5 million with past investors including Ron Conway?s SV Angel, Founders Fund, Vast Ventures, Lerer Ventures, Founder Collective, and First Round Capital; as well as the WGI Group, an investment vehicle from Moat's founders, Right Media ex-CEO Mike Walrath and brothers Jonah and Noah Goodhart.

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