Backed By Collaborative Fund, Quarterly Launches A Subscription Service ?For Wonderful Things?

What if you could subscribe to your favorite bloggers, writers, and designers, and they would send you a heartfelt gift every three months? You probably wouldn't enjoy my packages, because I would just send you those small M&Ms packets, and there's nothing fun about fun-sized candy. But, in most cases, it would be appealing. This, coupled with the fact that monetizing content has been a slog for digital content producers over the past few years, is why Quarterly has chosen an alternative path: "A subscription service for wonderful things". Quarterly is a young startup from LA, founded by Zach Frechette, the former Editor-in-Chief of GOOD Magazine. Basically, Frechette is betting that his startup will be able to leverage that part of us that loves to be part of a community -- and loves to receive something in the mail -- for good. It goes back to when we, as younguns, used to write letters to our favorite baseball players, checking the mail every day for their response, or waiting for parents or loved ones to send us care packages at summer camp. (Read Zach's blog post explaining the genesis for Quarterly here.)

Source: http://feedproxy.google.com/~r/Techcrunch/~3/cXpBqfNPVv4/

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