Articles 20VN | Follow These Simple Guidelines For Successful ...

Whether you are writing or speaking, follow these guidelines to engage your audience successfully.

Do a little a research on the audience.

Try to understand the audience's background and their frame of reference. Ask the organizer questions about the audience, past events or campaigns, the purpose and goal of this event or campaign, and the promotion strategy. Make sure you and the organizer are on the same page and moving in the same direction.

See things from the audience viewpoint.

Your material might need tweaking or even a full-blown revision for an audience if written for people with the same technical background you possess. And, it is the only time use of jargon and technical terminology is excusable.

Ask yourself questions.

And develop your material from the audience's perspective. What is it they need to hear, and in what way do they need to hear it to understand what you are communicating for it to be important to them.

Use regular everyday language.

Avoid jargon, words specific to your business or area of expertise, whenever possible. When you want or need to use more complicated language (and there are occasions when it is called for), you should do it sparingly, explaining the word without sounding superior. See how I did it just now in this paragraph.

Let your audience know what your topic is.

Avoid ambiguity. Let them know why it is, or you think it is, important to them... and to you. Construct your message to connect back to that important reason... it leads your audience further along in your presentation.

If you come prepared to speak about one topic and your audience seems to be prepared to hear about something entirely different you will be setting the right expectation. Your audience will relax and ease into your message by clearly communicating what you are presenting at the start.

Tell your audience where you're going.

You wouldn't typically jump into a car without knowing at least your destination, how long it will take you to get there, how you are going to get there, how long you will be there, why you are going there...

You would at least take a map (I guess today you could punch it in on your GPS or call it up on your cell phone). At minimum, you would need to know where you intended to go and how you know when you arrived... So does your audience.

Have a strong closing.

Finally, be sure to have a conclusion that has a clear call-to-action if the purpose of the message is not strictly informational. You need to let the audience know when you are through speaking.

Remember, your audience is generally there because they want to be... and they want you to be successful. They want you to be a hero. And you can be with a little preparation.

Source: http://www.20vn.com/public-speaking/follow-these-simple-guidelines-for-successful-public-speaking-and-speech-writing-54d.htm

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